If
you are a business owner searching for customers, have you ever wondered,
"Where
is the return on investment that I expected from my web site?"
Well, the truth is, most web sites are built by web geeks
- not marketing geeks.
The web geek mantra seems to be "if you build it - they will come;"
even while most
web-geek designed sites with the latest gee-whiz applications often don't
sell squat.
Maybe
it's time to look at your online marketing effort through a fresh set
of eyes.
Here at HEKIMA Interactive Marketing, when we look at the Internet we
don't see a web.
We
envision the Internet as something more like a Jungle.
The sort of a Jungle that sits on the edge of a desert. A most dynamic
environment.
Think Africa. Think the Kalahari or maybe the Serengeti.
And
in our view, within this type of Online environment, the Consumer is
still KING.
Now, IF your Old Web Developer worked
really hard, (and trust me on this,
most Web Developers don't like working hard) then
maybe your current Web Site - (if
it can even be found) - at best just
sort of stands out from the rest of the Herd.
But,
you see, that's just the problem. Your web site is still part
of the Herd. And all Herds
really do is just graze all day - waiting - until the Lion, (remember
the KING?) comes along. Some businesses think that this is the
time to get the KINGs attention...after the consumer has decided
what they want. But, you will consistantly ring up a "no-sale"
if your Herd is not already on the KINGs menu, no matter how inviting
your web site is.
Enter HEKIMA Interactive Marketing.
We
have a more thought-out approach. Herds are for prey. Is your business
prey?
Why shouldn't your presence on the Internet be more like a Pack of Ridgeback
Hounds... instead of part of a Herd? The Ridgeback Hound is the only dog
which was bred specifically to hunt Lions...the King of Beasts. While
any fool dog may attack a lion -just one time- Ridgeback Hounds hunt in
packs, repeatedly vary their attacks and adjusting to changing circumstances.
They are just as intelligent as they are tenacious. We
have carefully studied the Ridgeback, and learned to apply the best traits
of this incredible Hound to our concepts of Web Design.
In an "eat, or be eaten" world of online commerce, doesn't it
make more sense to begin by hunting the Lion (ie:
the consumer - the KING) with a group (a
pack) of web sites, rather than waiting around in a Herd of your
competitors...hoping your web site stands out? And what about investing
in proven methods designed to motivate the consumer's attention before
they even know they need your products or services?
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